LC Drives Website
Client:
LC Drives
Role:
Art Direction
UI/UX
Design
Animation
3D
LC Drives has developed and patented Permanent Magnet motor/generator technologies that enable the design and manufacture of electric motors and generators that are smaller, lighter, more efficient.
UI Design
Goal.
The client wants to redesign their website and create a promotional video showcasing the electric motors and generators. The target audience is people with engineering backgrounds.
UI Design
Challenges.
Regarding industrial products like this, it needs to be relatively accurate. It’s not a fancy iPhone promo video. It needs to be more sincere and have fewer gimmicks.
To keep the “dry” material accurate but showcase it in a compelling way. We need to find a perfect balance.
Before & After
The other challenge is about the video displaying on the website and social media. At the early stage of the project, the client sent us a short video but they didn’t know what story to tell at all. It lacks clear direction and made it hard to move forward.
Screenshot of the video that client sent us
Solution.
Since their product’s pros are smaller, lighter, and more efficient. Why don’t we compare to ordinary products to emphasize it so that the audience can easily tell the difference? So we started pitching the client with this idea and a draft script.
Styleframes
For the visual style, realistic 3D is the first choice to meet their requirements. I would say 80% of clients like realistic 3D style as it’s straightforward and understandable compared to other visual styles. 3D is an appropriate way to illustrate products correctly. And plus my art direction and 3D skills. I added dramatic lighting to make it look more appealing and subtle effects to make it look more exquisite.
LC Drives Motor Cooling Explainer Video
Key visuals