Runyu Xia

Company: TouchTunes Interactive Networks

 

Role: Art Direction, Design, Animation

 

Description: This project tells the story how people listen to music through the past three decades to nowadays-digital age. For this, I have single handled this project from design, illustration, storyboard to animation, bringing characters with distinct personalities and spirits from different decades to live. This is a project aimed at boosting the awareness of TouchTunes jukebox and mobile app. These advertisements have been running on TVs in over 75,000 bars and restaurants across North America and Europe. This interesting design and animation received an overwhelming response, and customers were taken in by the lovely characters and clever copy.