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Absolut Vodka Digital Interactive Experience


I led this project for Absolut Vodka digital out-of-home brand interactive experience, enhancing brand awareness and consumer engagement. This project provided a unique and compelling user experience. The customer can interact with the table (screen) by placing the bottle or cup on one of the circles. When the table sensors it, it would play the dynamic animation on the screen correspondingly. 


Absolut Vodka is a brand of vodka, produced in southern Sweden and owned by French group Pernod Ricard. Absolut is the third largest brand of alcoholic spirits in the world after Bacardi and Smirnoff, and is sold in 126 countries. Bartenders can place drinks on the hot areas and trigger the animations. When they press one of the buttons or put a drink down, another screen animates in. The campaign features five distinct-stylized screens for Absolut Vodka drinks, Absolut Ruby Red drinks, Absolut Citron drinks, Absolut Mandrin drinks and energy drinks and waters. Different drinks will trigger different animations, including frost off, droplets grows, liquid leaking, random patterns and dead lights, etc.

Client: Absolut Vodka

Role: Design, Animation, UX


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